By JC Kiadii, Internet Marketing for Mortgage Professionals
At a recent marketing seminar, a woman asked for help in juggling her social media tasks. She kept hearing about how she was missing the boat if she didn’t invest in social media. She had tried, but quickly became overwhelmed trying to keep up.
She received a lot of really good advice about scheduling her activities, outsourcing social media tasks and using tools, but I had a piece of advice that was a little controversial.
My advice? Pick 1, stick to it, forget about the rest. Pick the social media community where you are most likely to connect with your target market, and pretend the rest do not exist.
Yes, yes, yes I know that with hootsuite, ping, Social RSS and all of these apps it is easy to synchronize your social media activities. But really, how many clients does any one micro / small business need? I am willing to bet that if she invests the time in one well targeted network, she would start to see results. Once she begins to see the return on her time investment, perhaps she will be motivated to engage in other social media networks.
So, what do you think of my advice?
Diagram source: FredCavazza.net
http://www.twitter.com/mortgageva
JC Kiadii, Mortgage Internet Marketing Services . 770-469-7385. Are you reaching out to the 87% of new buyers who start their search online? Our team provides results-driven mortgage Internet marketing services. Visit our website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.
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